Journal Entry - September 2021, Spring Lake, Michigan

FIELD NOTES: The Adventurous Origin of Salted Perfection

Salted Perfection began, as many great adventures do, around the kitchen table. The spark was simple: an unforgettable recipe — grilled mini peppers with goat cheese and a sprinkle of smoked sea salt — and a realization that this experience could become something more.

In those early days, Terri led the way in the kitchen, creating a beautiful line of infused Finishing Salts and Garnishing Salts designed to elevate meals with a simple pinch. As the business began to grow, I (David) became more involved — not just in shaping the brand’s voice and design, but in helping expand its culinary vision.

I saw an opportunity to make Salted Perfection even more approachable and versatile by introducing a line of grilling rubs. But we didn’t want to offer just any rubs. Drawing on my passion for bold, creative flavor, we pioneered the idea of infusing them with fresh citrus, setting our Select Blends apart from anything else on the market. Today, these blends — inspired by iconic American cities — have become the heart of Salted Perfection and remain our bestsellers.

What began as a spark around the kitchen table has grown into a true partnership: Terri’s talent for building relationships and strategy alongside my culinary creativity and brand storytelling. Together, we’re united by a love of adventure, a commitment to quality, and a mission to help people savor the moments that matter — one pinch, one shake, one extraordinary bite at a time.